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How to Create Great Value Propositions for Startups.
During my mentor discussions with founders, a significant amount of time is dedicated to articulating the value proposition of their...

Mark Meijer
Apr 8, 20234 min read
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6 Common Steps of a Go-to-Market Strategy for Startups.
A go-to-market (GTM) strategy is crucial for startups because it helps them introduce their product or service to the market in a...

Mark Meijer
Apr 7, 20235 min read
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Why Mission, Vision and Strategy are different and their importance for the Pitch Deck and Beyond.
Mission, vision and strategy get often confused whether you are a startup or a mature company. Understanding the meaning and purpose is...

Mark Meijer
Apr 6, 20234 min read
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What does a Great Pitch Deck for Startup Funding look like?
In this article I outline several aspects of creating a great startup pitch deck. Beginning by explaining why it is important as a tool. ...

Mark Meijer
Apr 3, 20234 min read
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What are the Best Practices for Mentoring a Startup Founder?
Mentoring a startup founder can be a rewarding experience for both parties involved. Here are some best practices to keep in mind when...

Mark Meijer
Mar 27, 20232 min read
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The Profile of a Turnaround Manager
Profile of a turnaround manager

Mark Meijer
Nov 21, 20221 min read
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Forming, storming, norming and performing - An introduction to team development
When it comes to organizational behavior, business leaders must master the art of successful team dynamics in order to drive high...

Mark Meijer
Mar 1, 20225 min read
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What Makes Leaders Inspirational To People?
Despite what might be going on in the world around you, the people who we look up to as leaders tend to be people that we admire and,...

Mark Meijer
Feb 23, 20223 min read
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The Six Stages of Behavioral Change
A major factor when trying to inspire change or refocus your team as a manager is how to make those changes stick. This is where lasting...

Mark Meijer
Feb 23, 20224 min read
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The Five Ingredients of Leadership, a Recipe to Remember
Not too long ago I was going through a presentation I prepared some 10 years ago. It contained a great quote on leadership. A quote that...

Mark Meijer
Feb 18, 20223 min read
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